MRK 450: International Marketing

Welcome to the Library's guide for MRK 450, International Marketing. This guide contains links to resources that will help you successfully answer questions for the economic and cultural analysis portions of your research project. As helpful as these resources are, you will almost certainly have to use Google to find ALL of your needed information. 

Please feel free to email library@flagler.edu for help on this project.

The CIA World Factbook should be your first stop for answering many of the basic questions about your country, particularly those having to do with the economy. Use the drop down menu on the right hand side of the screen to select your country.

 

Additionally, the Britannica.com website is a trusted and helpful source for answering questions related to the cultural analysis. Just type your country's name into the search.

Business Source Premier is the best database for accessing country information.

Business Source Premier:
Full text for nearly 1000 journals, nearly 600 of which are peer-reviewed, also with SWOT analyses, country, company, and industry profiles.

Has Peer Reviewed: Yes
Searchable in Discovery: Yes

Standard & Poor's NetAdvantage is the Proctor Library's best bet for accessing company information, particularly financials and the 10-K (or annual) reports.

Standard and Poor’s NetAdvantage:
Company profiles, industry surveys, stock reports, investment reviews, and more.

Has Peer Reviewed: No
Searchable in Discovery: No

Please download the following PDF document to see how to create APA citations.

URL:  https://library.flagler.edu/wp-content/uploads/2020/11/7thedition_apa_guide.pdf

This video will assist you with your research for MRK 450.

URL:  https://flagler.instructuremedia.com/embed/8f3afc40-7744-48b5-9172-0c2d5c2b86d5