Welcome to the Proctor Library guide for MRK 450, International Marketing. This guide contains links to resources that will help you successfully answer questions for the economic and cultural analysis portions of your research project. As helpful as these resources are, you will almost certainly have to use Google to find ALL of your needed information. 

Please feel free to email me (bpridgen@flagler.edu) or visit me at any time in the Library for help on this project.

 

Photo of Blake Pridgen

    Blake Pridgen
    bpridgen@flagler.edu

The CIA World Factbook should be your first stop for answering many of the basic questions about your country, particularly those having to do with the economy. Use the drop down menu on the right hand side of the screen to select your country.

 

Additionally, the Britannica.com website is a trusted and helpful source for answering questions related to the cultural analysis. Just type your country's name into the search.

Use Business Source Premier to locate country reports. There are several different types of country reports that can be found in this database, including:

  • Country Monitor
  • Country Profile
  • Country Review
  • Political Risk Yearbook
  • OECD Economic Surveys

Business Source Ultimate:
Full text of over 3,500 journals, over 2,100 of which are peer-reviewed, SWOT analyses, country, company, and industry profiles.

View our brief tutorial to see how to construct a search in Business Source Premier to retrieve recently published country reports only.

 

In addition, try using our Credo database to find additional information about your country.

Credo Reference:
A searchable collection of over 620 encyclopedias, dictionaries, and other reference books covering every subject area.

 

Standard & Poor's NetAdvantage is the Proctor Library's best bet for accessing company information, particularly financials and the 10-K (or annual) reports.

Standard and Poor’s NetAdvantage:
Company profiles, industry surveys, stock reports, investment reviews, and more.

Please download the following PDF document to see how to create APA citations for some of the resources this guide points to.

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